Welcome to Today's Tomorrow

Future Technology for events and trade shows

At B4R we discover future technologies to connect people and businesses at events and trade shows with cutting edge experiences.

We are creating best practices for the industry with expertise for 20+ years. Future technologies will change the way we experience, feel and look at events and trade shows. So we help our clients to combine state of the art technologies with their corporate language and brand communication. We look at strategies and products from different angles to find the perfect spot and story for a user experience in different realities:


Reality is the state of things as they actually exist, rather than as they may appear or might be imagined. It includes everything that has existed, exists, or will exist. At B4R we know, virtuality can’t replace the real thing, this is why we deliver top notch event experiences and tools that you can see, hear and feel.

Learn more about reality

Mixed Reality

Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time. Mixed reality takes place not only in the physical world or the virtual world, but is a mix of reality and virtual reality, encompassing both augmented reality and augmented virtuality.

At B4R we take dedication, expertise and state of the art technology to create the perfect MR experience.

Learn more about mixed reality

„I do believe that this concept should be relevant and successful in the coming years“

Ilan Peleg, General Manager Sanhua International Europe

Virtual Reality

Virtual reality (VR) is a computer technology that uses software-generated realistic images, sounds and other sensations to replicate an a real environment or an imaginary setting, and simulates a user’s physical presence in this environment to enable the user to interact with this space.

At B4R we have been pioneering VR technologies for years. Our Dev Team works close with top developers on open source projects to learn and understand the new reality and create best practices for the industry. VR will change the way we experience events, trade shows and even day to day business. B4R is ready – are you?

„Having a 300hp car doesn’t make you a racecar driver and using the latest technology doesn’t make you innovative – if you don’t use it efficiently.“

Dario Strobel

Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

At B4R we bring things to live. The simplest things can become more-dimensional and provide your audience with different angles, additional information and an futuristic experience.

+49(0)911 / 94 11 805 0

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Bauhüttenstraße 8-12
90441 Nürnberg

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Do you want to know more about us and our products? Fell free to call or contact us.

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